Our Story

The story of GrowShe is one of roots, resilience, and reinvention. It is a story that begins over five decades ago, in the skilled hands of artisans who dedicated their lives to the timeless craft of jewellery-making. For years, our family has been deeply connected to this art—creating pieces that were not just ornaments, but reflections of identity, culture, and pride. Jewellery, for us, was never about trends; it was about storytelling. Every design carried meaning, every gemstone held a blessing, every curve of metal whispered tradition.

As generations passed, our craft evolved, yet one thing remained constant: the belief that jewellery is a vessel of heritage. For 50+ years, we watched as our creations became heirlooms, passed down from mothers to daughters, from one generation to the next. Each piece was more than metal and stone—it was a memory, a connection, a promise.

But as the world around us changed, so did the women who wore our jewellery. Women stepped into boardrooms, classrooms, and global stages. They became leaders, creators, dreamers, and changemakers. They were not confined to one role—they were multifaceted, powerful, and dynamic. Their jewellery, too, needed to reflect this evolution.

This is where GrowShe was born. The name itself carries our vision. “Grow” represents progress, expansion, and evolution. It is about breaking barriers, embracing change, and nurturing new possibilities. “She” represents the essence of womanhood—the strength, grace, and resilience that define every woman’s journey. Together, GrowShe means when she grows, the world grows with her.

The brand was created not just as a jewellery label, but as a movement. We wanted every woman who wears GrowShe to feel empowered—to see herself not only as beautiful, but as capable, resilient, and radiant. Our jewellery is not about conforming to standards; it is about expressing individuality. Whether it is a bold necklace that commands attention, delicate earrings that whisper elegance, or a traditional bangle that connects to heritage—every piece is designed to be a companion in her journey of growth.

At the heart of GrowShe are our artisans. For generations, they have carried forward the skills and techniques that make Indian jewellery so extraordinary. Yet, in today’s fast-moving world, these crafts often risk being forgotten, overshadowed by mass production. GrowShe is our way of ensuring that these traditions not only survive but thrive. Every design we create is handcrafted, preserving the authenticity of techniques passed down over centuries. In doing so, we are not just protecting an artform—we are honoring the lives and legacies of artisans whose work deserves recognition on a global scale.

But the story of GrowShe is not only about looking back—it is about looking forward. We envision a world where women feel empowered to embrace their true selves, where artisans are celebrated as cultural custodians, and where tradition and modernity coexist harmoniously. Our 50+ years of heritage have taught us that growth does not mean abandoning roots; it means carrying them with us, evolving them, and passing them on to future generations.

Sustainability, too, is part of our story. We are committed to creating jewellery that respects both people and the planet. This means sourcing responsibly, producing thoughtfully, and ensuring that every piece contributes to a cycle of positive growth. To us, sustainability is simply another form of empowerment—because when we respect the earth, we respect the women and communities who depend on it.

Today, GrowShe is not just a brand, but a legacy in motion. It is built on the hands of artisans, the dreams of women, and the vision of a future where growth is collective. Every piece of jewellery we create is an embodiment of our philosophy: that beauty and strength go hand in hand, that heritage can coexist with modernity, and that true empowerment begins when women are free to express themselves unapologetically.